Aberdeen Group PLC (formerly abrdn) is a leading global investment company based in Edinburgh. After rebranding in early 2025 to restore the vowels to its name, the firm has refocused on its core segments: Investments, Adviser, and Interactive Investor.

As of April 2026, Aberdeen manages approximately £542 billion in assets. Its investment arm is a major player in Asian equities and emerging markets. The company’s recent strategy emphasizes operational efficiency and a pivot toward AI-driven retail tools through its ii 360 platform. Following a strong 2025, the group is targeting an adjusted operating profit of over £300 million for the 2026 fiscal year. It remains a key constituent of the UK financial market, balancing institutional asset management with high-growth fintech services.