Jupiter Asset Management is a UK-based investment manager with a high-conviction, active approach to investing. Founded in 1985, it offers a wide range of investment strategies across equities, fixed income, and multi-asset classes. Jupiter focuses on investing in undervalued, cash-generative companies with strong balance sheets and reliable dividends. While it is primarily known for its equity and fixed income expertise, the firm provides liquid fixed income and absolute return strategies designed to deliver returns in all market conditions. Jupiter serves retail and institutional clients globally, emphasizing independence and professional expertise in its investment process. The firm is committed to providing transparent and effective investment solutions, supported by a disciplined investment philosophy and a focus on long-term value creation for its global client base.